Our Story
The White Dress Bridal has been helping Oregon brides find their dream dress since 2015. Founded by Amanda Schmalz, The White Dress Bridal was built on a simple belief: every bride deserves to feel celebrated, confident, and genuinely cared for.
Over the past decade we have been proudly serving brides from two Oregon locations, Portland and Beaverton, while remaining family-owned and deeply rooted in the local community. Every gown is intentionally selected to create a curated collection of designer dresses that reflects timeless style, exceptional quality, and a range of price points and silhouettes for every bride.
About The White Dress Bridal
At The White Dress Bridal, we believe every body is beautiful, every bride deserves to feel confident, and everyone belongs here. Our boutiques were created to be an inclusive, welcoming space where brides of every size, shape, background, style, and love story are celebrated. Our expert stylists focus on how you feel, because finding your dress should be filled with joy, confidence, and unforgettable memories.
Our team shares a passion for making every bride feel seen, celebrated, and confident. Through ongoing education, hands-on training, and a culture built on expertise and genuine connection, every stylist is committed to delivering an experience that's just as memorable as the dress itself.
We also believe that a successful business should strengthen its community. Beyond helping thousands of brides celebrate one of life's biggest milestones, she's passionate about creating meaningful careers, investing in the employees, mentoring future leaders, and giving back through volunteer work and local partnerships.
Outside the boutique, Amanda enjoys spending time with her husband, their son, and their two cats. Whether they're traveling, fishing, exploring Oregon, shopping, or making memories with family and friends, those experiences continue to inspire the warmth, authenticity, and sense of celebration that define The White Dress Bridal.
Meet the team
Meet the people behind the magic. Our team of passionate bridal stylists are here to make you feel celebrated, confident, and completely yourself while creating an experience you’ll never forget.
Madison
Store Manager
Beaverton Location
Bridal styling superpower: Being a mother, I bring a nurturing energy, giving every bride all the facts so she feels seen and taken care of. The true mommy effect.
Theme song: “So Good” by Pastor Mike Jr.
I hope every bride leaves feeling: Beautiful, empowered, and overjoyed. I like a triple threat!
Advice before you shop: Trust your gut! Nobody knows you better than you.
Lindsey
Assistant Store Manager · Director of Training
Beaverton Location
Bridal styling superpower: Making brides feel comfortable, confident, and genuinely heard. I love helping her cut through the noise and find the dress that feels like her.
Theme song: Don’t make me choose! Any song by ABBA, Fleetwood Mac, or Florence and the Machine would fit the bill.
I hope every bride leaves feeling: Confident, and like she was truly listened to and had fun while doing it.
Advice before you shop: There’s no blueprint for what dress shopping should look like, so trust your gut! It doesn’t have to be as complicated as social media makes it seem.
Alyssa
Store Manager
Portland Location
Bridal styling superpower: Quickly understanding a bride’s vision, from her style icons to how she wants to feel in her dress, and making it a reality.
Theme song: “Heroes” by David Bowie or “Stars Are Blind” by Paris Hilton
I hope every bride leaves feeling: Happy, relieved, excited, confident, and like all her needs were taken care of.
Advice before you shop: Just like falling in love, follow your heart and trust your instincts. Only you can make this decision.
Mariaya
Assistant Manager
Portland Location
Bridal styling superpower: Connection! I love learning about my brides and bringing their vision to life.
Theme song: “The Tide Is High” by Atomic Kitten or “Crazy Beautiful Life” by Kesha
I hope every bride leaves feeling: Confident in herself and fulfilled after her experience with us.
Advice before you shop: Be ready to find the one! Bring all your people, get your ducks in a row, and set yourself up for success. Our team will absolutely find it.
Leelu
Lead Bridal Stylist · Brand Coordinator
Beaverton Location
Bridal styling superpower: Bringing a vision to life. I love a bride with a unique concept and taking it from rough draft to final form. Every bride deserves to have her cake and eat it too!
Theme song: Depends on my mood! Anywhere from “Heartbreaker” by Led Zeppelin to “Sleepyhead” by Passion Pit to “CHIHIRO” by Billie Eilish.
I hope every bride leaves feeling: Fulfilled! Whether you have your big yes moment or need some time to marinate, I want you walking out with your heart full.
Advice before you shop: “The Feeling” is different for everyone. Some cry, some laugh, and some are at a loss for words. All reactions are valid!
Izzy
Lead Bridal Stylist
Beaverton Location
Bridal styling superpower: Helping brides feel comfortable and understand their body type. Let’s camo the things you don’t like and accentuate the things you do!
Theme song: “Work Out” by J. Cole
I hope every bride leaves feeling: Accomplished! She found her dress and gets to marry her best friend looking beautiful. Yeehaw, girl, you did it!
Advice before you shop: Not every dress is a banger, but each one shows you something new. Every no gets us one step closer to your yes!
Erandy
Senior Bridal Stylist
Portland Location
Bridal styling superpower: Using accessories to bring a bride’s vision to life. A little extra fabric for fun sleeves or a piece of lace appliqué on the neckline, and we can create something gorgeous together!
Theme song: “Girl, so confusing” by Charli XCX featuring Lorde
I hope every bride leaves feeling: Peace. Once she’s found the one, I hope she feels at ease with her decision so she can focus on everything else that comes with planning a wedding.
Advice before you shop: Don’t set super high expectations for yourself. The process is different for everyone. Just have fun and follow your heart!
Adeline
Bridal Stylist
Portland Location
Bridal styling superpower: My bridal styling super power is understanding a bride's vision and aesthetic and
bringing it to life through their dress, veil and accessories.
Theme song: "Vogue" by Madonna
I hope every bride leaves feeling: That her inner child feels fulfilled and that she feels like a princess.
Advice before you shop: That wedding dress shopping is not a linear experience, there's not always tears, there's no magic number of dresses, sometimes you just get into the dress and you look good and feel good and that's when you know, and that everyone's shopping experience is different.
Kennedy
Senior Bridal Stylist
Portland Location
Bridal styling superpower: Comforting brides. I want every bride to leave feeling like she made a new best friend who heard her concerns, dreams, and goals.
Theme song: “BAILE INoLVIDABLE” by Bad Bunny or “Lush Life” by Zara Larsson
I hope every bride leaves feeling: Beautiful, confident, and happy with her experience.
Advice before you shop: It’s okay to stop when you find your dress! When you know, you know. You checked off a major wedding item, so go celebrate!
Paige
Bridal Stylist
Beaverton Location
Bridal styling superpower: Making the appointment fun and stress-free, and making the bride comfortable!
Theme song: “DANCE” by Slayyyter
I hope every bride leaves feeling: Confident! Whether she buys with us or not, I want her to feel good when she leaves.
Advice before you shop: Only have two favorites. A third favorite doesn’t count. You won’t be standing at the altar thinking about it!
Abby
Bridal Stylist
Beaverton Location
Bridal styling superpower: Making a bride feel comfortable.
Theme song: “Vienna” by Billy Joel
I hope every bride leaves feeling: Excited and confident. Planning a wedding IS stressful, and I’m glad to ease some of that with the core memory of finding THE ONE.
Advice before you shop: It’s okay to change your mind and not know what you want before shopping. Keep an open mind, you might surprise yourself!